JBL, the renowned audio brand, is set to amplify the entertainment capital of the world with the return of JBL FEST 2023, an extraordinary three-day immersive experience that promises an unforgettable fusion of music, technology, and entertainment. The event will take place at the iconic Park MGM in Las Vegas from September 21 to 23, offering an unparalleled opportunity for fans from around the globe to celebrate the intersection of cutting-edge audio innovation and world-class entertainment.
Highlights:
Exclusive Speaker Line Launch: Coinciding with JBL FEST 2023, JBL will introduce its latest premium speaker line – a groundbreaking range of WiFi Home speakers. These state-of-the-art speakers, combining authentic design with uncompromised sound quality, will be unveiled at a special launch party at Park MGM on the Las Vegas Strip. The event will be graced by award-winning actors, musicians, and JBL Ambassadors, offering attendees an immersive experience into the future of home audio.
Life is Beautiful Partnership: JBL is proud to be the exclusive audio partner for the 10th anniversary of Las Vegas’ premier music and arts festival, Life is Beautiful. The partnership will bring high-quality sound experiences to festival-goers on the official JBL Stage. A star-studded lineup including Khalid, Flume, Bebe Rexha, Kim Petras, The 1975, Raye, and more will grace the stage, ensuring an electrifying music journey.
True Wireless Activation: Fans and attendees will have the chance to interact with JBL products and immerse themselves in the brand’s technological prowess. JBL’s True Wireless activation will be a hotspot for music and tech enthusiasts, featuring engaging experiences and showcasing the brand’s commitment to excellence in sound quality.
Engaging Sweepstakes: From August 7th, fans can participate in an exciting sweepstakes for a chance to win VIP tickets to JBL FEST at Life Is Beautiful. The sweepstakes will offer music aficionados the ultimate VIP music experience, along with other enticing prizes.
JBL’s Chief Marketing Officer, Daniel Lee, highlighted the event’s significance, stating, “JBL Fest is designed to bring to life the JBL promise of excellent sound quality and memorable experiences for our customers and fans. This year, we’re excited to take it to a new level as JBL becomes the official sound partner of the Life Is Beautiful festival.”
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